Kanye West Strikes A LifeTime Partnership With Adidas!
Kanye West and Kim Kardashian is about to be swimming in even more money!
West has said that he moved from Nike to Adidas because the German company gave him more creative freedom and royalties, which he said the US firm told him it reserved for professional athletes such as basketball star Michael Jordan.
The singer calls himself the first "hip hop designer" and says he hopes to surpass the world's biggest retailer Wal-Mart.
"This partnership illustrates that anyone with a dream can dream without limitations," West said on Wednesday.
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